Way

Way is a technology company that provides a centralized platform for managing experiential marketing and brand activations. Launched in 2020, Way focuses on helping hospitality brands integrate unique experiences into their strategies, catering to the growing demand for experiential offerings in the travel and hospitality sectors. The platform offers a range of services, including curated experiences led by local hosts, ticketed events, and brand activations. It also supports recurring programming, allowing businesses to streamline operations and reduce reliance on third-party platforms. Way's technology integrates easily with existing websites, ensuring consistent branding and a smooth booking process for customers. Way is a venture-backed company, having secured a Series A funding round at a valuation of $100 million. The company empowers local teams in over 30 markets to collaborate with neighboring businesses, delivering tailored experiences that enhance brand engagement and customer loyalty.