Topsort

Topsort is a retail media infrastructure company founded in 2021 and based in Menlo Park, California, with additional offices in Boston, São Paulo, and Santiago. The company focuses on making auction-based advertising and AI-driven monetization tools accessible to e-commerce businesses worldwide. Topsort emphasizes privacy-friendly solutions and carbon-neutral operations, aiming to empower retailers, marketplaces, and brands to effectively monetize through transparent tools. Their main offerings include a media monetization platform that allows retailers to manage retail media networks with optimized bidding and targeting, as well as APIs and tools for ad format creation and campaign management. Topsort's privacy-first framework utilizes product data for ad targeting, aligning with cookie-less advertising trends. The company serves omni-channel retailers and delivery apps in over 40 countries, helping them maximize return on ad spend. Co-founded by Regina Ye, Francisco Larrain, and Michael Ostrovsky, Topsort combines expertise in data science and engineering to drive innovation in ad performance.