Specific Media

Viant Inc., originally known as Specific Media, is an advertising technology company based in Irvine, California, founded in 1999. The company specializes in programmatic advertising, offering tools that help ad buyers plan, create, execute, and measure their digital advertising investments. At the core of Viant's offerings is its proprietary demand-side platform (DSP) called Adelphic. This platform connects advertisers with valuable audiences across various digital channels, with a strong emphasis on Connected TV (CTV) advertising. Viant provides data-driven audience targeting, measurement, and analytics solutions to optimize advertising performance. The company serves a diverse range of advertisers and agencies, focusing on efficient consumer engagement in both digital and CTV environments.