SentiLink

SentiLink is an identity and risk solutions company founded in 2017, dedicated to helping financial institutions address synthetic fraud, identity theft, and first-party fraud during account applications. Established by Naftali Harris and Max Blumenfeld, the company leverages their experience from Affirm to tackle these challenges effectively. SentiLink offers a range of products designed to enhance identity verification and risk mitigation. Their solutions include Facets, which provides enriched identity attributes with fraud intelligence; Insights, delivering actionable fraud intelligence to streamline onboarding; and Connect, offering flexible integration options for clients. The company combines advanced machine learning with human risk analysis to detect and prevent fraudulent applications in real-time, ensuring data security and minimal disruption to customer experience. With a diverse customer base that includes large U.S. banks, credit unions, and fintech companies, SentiLink is trusted by many leading financial institutions. The company fosters a culture of trust and transparency, focusing on innovative solutions to stay ahead of evolving fraud tactics.