Optoro

Optoro is a reverse logistics technology company founded in 2010, specializing in managing and reselling returned and excess merchandise for retailers and manufacturers. The company aims to simplify the returns process while promoting sustainability by keeping returned goods out of landfills. Optoro offers a full-scale returns management solution that includes a customer-facing returns portal, data-driven processing software, and secondary sales channels. Their technology leverages AI and machine learning to analyze returned items and determine the best course of action, whether to resell, liquidate, or recycle. Optoro's platform supports a variety of product categories, including consumer electronics, home goods, and apparel, and automatically lists returned inventory on major online marketplaces. The company serves large retailers and manufacturers, helping them reduce costs and improve customer satisfaction. In 2025, Optoro was acquired by Blue Yonder, enhancing its capabilities in returns management and sustainability.