Numerator

Numerator is a data and technology company focused on transforming the market research industry with first-party, consumer-sourced data. It helps businesses understand their customers and discover growth opportunities by providing deep insights into consumer behavior across various retail channels. The company combines proprietary data from a digital panel of over one million U.S. consumers with advanced technology to deliver actionable insights quickly. Numerator's offerings include product insights, growth and loyalty analytics, new product launch evaluation, and detailed consumer profiles. It tracks over 44,000 retailers and captures more than 2 billion shopping trips, ensuring comprehensive market visibility. Numerator serves a diverse clientele, including 54% of the Fortune 100 companies, and employs over 2,400 people globally. Its leadership team has extensive experience in consumer packaged goods, retail, and technology, positioning Numerator as a trusted partner for leading brands and retailers.