Mintel

Mintel is a global market intelligence and research firm based in London, UK, with over 50 years of experience. Founded in 1972, it specializes in providing in-depth consumer, product, and market insights to help businesses understand trends and consumer behavior. With offices in major cities worldwide, Mintel employs more than 1,200 people and serves a diverse range of clients, including global brands and retailers. The company offers a variety of services, including market research reports, a Global New Products Database, and specialized tools like Mintel Comperemedia and Mintel Inspire. Its research methodologies involve tracking around 40,000 product launches monthly and conducting consumer surveys with over 1 million participants across four continents. Mintel's mission is to empower clients with actionable intelligence, enabling them to innovate and make informed strategic decisions in their markets.