Circana

Circana is a prominent market research and technology company based in Chicago, Illinois. Formed in 2022 through the merger of Information Resources, Inc. (IRI) and The NPD Group, Circana officially adopted its name in 2023. The company operates globally, providing services to over 5,000 clients across various industries, including retail and consumer packaged goods. Circana offers a wide range of services, including data and analytics, predictive analytics, and a customizable technology platform. Their advanced analytics tools utilize the Liquid Data technology platform, which is built on decades of expertise. This enables clients to gain insights into consumer behavior, measure market share, and drive business growth. With a focus on more than 26 industries, Circana is dedicated to helping businesses optimize their strategies and enhance their operations.