Kantar

Kantar is a prominent global market research, data, and analytics company based in London, England. With a workforce of approximately 25,000 to 30,000 employees, Kantar operates in over 90 countries. Founded in 1992 as part of the WPP advertising group, the company has grown through the consolidation of several research firms, establishing itself as one of the largest market intelligence and advisory firms in the world. Kantar specializes in providing marketing data, consumer insights, and analytics to help businesses understand consumer behavior and market trends. Its services include market research, brand guidance, advertising effectiveness, social media monitoring, and consumer behavior analysis. The consulting division, Kantar Consulting, offers expertise in brand strategy, retail analytics, and marketing ROI. Kantar serves a diverse range of clients, including major global brands like Unilever, PepsiCo, and Amazon, delivering valuable insights to support their marketing strategies.