Leaf Group
Leaf Group is a digital media and e-commerce company based in Santa Monica, California. Founded in 2006, it was originally known as Demand Media before rebranding in 2016. The company focuses on building platforms in lifestyle categories such as health, wellness, art, design, and travel. In 2021, Leaf Group was acquired by Graham Holdings for $323 million. The company operates primarily through two segments: content/media services and marketplace platforms. Its content brands include Well+Good, Livestrong.com, and OnlyInYourState, which provide insights on health, nutrition, and regional lifestyle topics. Leaf Group's marketplace platforms feature Saatchi Art, an online gallery for emerging artists, and Society6, which offers artist-designed home décor and lifestyle products. The company targets consumers interested in lifestyle and wellness, as well as advertisers looking to engage with its high-traffic websites and social media channels.
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Headcount trend
Leaf Group went from 277 employees in Jul 2023 to 217 in Jun 2025. Jan to Jun 2025: 0 people joined, 3 left.
Headcount data through Jun 2025
Org structure
Headcount by department
Salaries at Leaf Group
All salaries15 salary profiles in the US
Most reported roles
H-1B sponsorship
Peer reviews
Worked with someone at Leaf Group?
Anonymous peer reviews on OffTheRecord
Similar companies
Leaf Group FAQ
How many employees does Leaf Group have?
Leaf Group has about 217 employees, down 0.9% over the 3 months to Jun 2025.
Does Leaf Group sponsor H1B visas?
Yes. Leaf Group filed 1 H1B (LCA) application in FY2024, according to the latest U.S. Department of Labor disclosures. It was for a Engineering role.
What is Leaf Group's revenue per employee?
Leaf Group makes about $1.06M in revenue per employee, based on $230M annual revenue and 217 employees.
How much does Leaf Group pay?
6figr has 15 salary profiles for Leaf Group in the US and 3 in India, with pay broken down by role, level, gender and ethnicity on the Leaf Group salaries page. See Leaf Group salaries in the US
Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.
