Zerodha

Zerodha is an Indian brokerage and financial services company founded in August 2010 by brothers Nithin and Nikhil Kamath, based in Bengaluru. It is recognized for pioneering the discount broking model in India, aiming to reduce barriers related to cost, support, and technology for traders and investors. As of mid-2024, Zerodha is the second largest stockbroker in India by active client base, with over 7.5 million active customers and a significant contribution to retail trading volumes on Indian stock exchanges. Zerodha provides an online trading platform that facilitates trading across various asset classes, including stocks, derivatives, currencies, commodities, mutual funds, and bonds. Its flagship platform, Kite, along with tools like Zerodha Connect and APIs, offers a user-friendly interface for trading. The company also launched its own Asset Management Company in 2023, expanding its services to include mutual funds. Additionally, Zerodha promotes financial literacy through educational initiatives and supports fintech innovation through its Rainmatter fund and incubator, enhancing the Indian capital markets ecosystem.