Wealthfront

Wealthfront is a digital wealth management platform that offers automated investment services and a range of financial products. Founded in 2008, the company transitioned from its original social investment platform, KaChing, to a robo-advisor in 2011. Wealthfront aims to make sophisticated money management accessible to a broader audience, managing $910 billion in assets as of 2018. The platform features fully automated wealth management without human intermediaries. Key services include robo-advisory for portfolio management, daily tax loss harvesting, cash management accounts, college planning tools, and mortgage options. Wealthfront emphasizes transparency in fees, aiming to provide lower costs compared to traditional financial advisors. The company primarily targets millennials and younger generations who prefer a hands-off approach to managing their finances.