Tourneau|Bucherer

Tourneau|Bucherer is a prominent luxury watch and fine jewelry retailer, formed from the acquisition of Tourneau by Bucherer in 2018. This merger combined the rich histories of both companies, with Bucherer, established in 1888 in Switzerland, and Tourneau, founded in 1900 in the United States. The company operates over 66 retail locations worldwide, including more than 30 in America and 36 in Europe. The retail experience at Tourneau|Bucherer is characterized by Swiss hospitality and fine craftsmanship. Customers can explore a wide selection of watches and fine jewelry from leading brands, including Rolex and Bucherer's own Carl F. Bucherer line. The company is known for its exceptional customer service, creating inviting environments in its boutiques that foster trust and satisfaction. In 2024, Bucherer became part of the Rolex family, further enhancing its reputation in the luxury market.