Diamonds Direct

Diamonds Direct is a prominent independent jewelry retailer in the U.S., founded in 1995 by Alon Arabov. Based in Charlotte, North Carolina, the company has grown from a single location to seven stores across cities like Raleigh, Birmingham, and Austin, along with a strong online presence. The company specializes in fine jewelry, particularly diamonds, engagement rings, and wedding bands. By sourcing diamonds directly from top mines and reputable cutters, Diamonds Direct offers high-quality products at competitive prices. Their offerings include loose diamonds, engagement rings, wedding bands, and various fine jewelry pieces. Diamonds Direct prioritizes customer experience with services such as a lifetime warranty, personalized guidance from diamond experts, and a risk-free shopping policy that includes a 30-day money-back guarantee. The company emphasizes transparency and education, helping customers make informed decisions. With a focus on quality and customer satisfaction, Diamonds Direct serves individuals seeking jewelry for special occasions or personal collections.