gorjana

Gorjana is a contemporary jewelry company founded in 2004 by Jason and Gorjana Reidel in Laguna Beach, California. Starting as a small operation from their apartment, it has grown into a multi-million-dollar brand with over 40 retail stores across the U.S. and a presence in more than 1,000 department and specialty retail stores nationwide. The company specializes in versatile, delicate jewelry designed for mixing, matching, and layering. Their collections feature fine jewelry made from materials like 14K gold, diamonds, and various precious gemstones. Gorjana has shifted its business model to focus on direct-to-consumer sales, with about 80% of sales coming from their own retail stores and e-commerce platform. The brand values authenticity and quality, ensuring efficient collaboration between in-house teams and global manufacturers. Gorjana appeals to fashion-conscious individuals who appreciate contemporary designs that support self-expression.