SellerX

SellerX is a global company based in Berlin, Germany, that specializes in acquiring and scaling third-party e-commerce businesses, particularly those on Amazon's Fulfilled By Amazon (FBA) program. Founded in 2020 by Harvard Business School graduates Malte Horeyseck and Philipp Triebel, the company is supported by investors like Felix Capital and Sofina. SellerX aims to build a portfolio of impactful brands by partnering with entrepreneurs and transforming their Amazon FBA businesses into recognized global names. The company provides a range of services to enhance the operations of acquired businesses. These include centralized logistics and procurement, advanced marketing strategies, and the integration of digital tools for ongoing efficiency. SellerX also focuses on expanding into new sales channels and markets while promoting sustainability by scaling eco-friendly brands. Its diverse portfolio includes products across various categories, such as art supplies, sports equipment, beauty products, and home goods. SellerX is dedicated to a customer-centric approach, ensuring a smooth acquisition process and maintaining the quality of the brands it acquires.

Retail Berlin, Germany Founded 2020 ~149 employees

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Employees
149
+1.4% in the 3 months to Jun 2025
Revenue / employee
$2.8M
Revenue ~$417M
Total funding
$1.1B
Last round May 2023
12-month attrition
16.5%
Tech: 9.6%
H1B sponsor
NA

Headcount trend

SellerX went from 113 employees in Jul 2023 to 149 in Jun 2025. Jan to Jun 2025: 5 people joined, 10 left.

Headcount data through Jun 2025

Org structure

Headcount by department

Other98
Operations15
Engineering13
Finance6
Sales6
Design4
Marketing3
HR2

Funding

  • May 2023 · $64M · Sofina, L Catterton, Cherry Ventures
  • Dec 2021 · $500M · Sofina, BlackRock, Victory Park Capital
  • Aug 2021 · Series B · $100M · Growth Fund of L Catterton, Sofina, Cherry Ventures
  • Jul 2021 · $250M · FJ Labs
  • Mar 2021 · Seed · $30.8M · 83North, Cherry Ventures, Felix Capital
  • Nov 2020 · Seed · $118M · Cherry Ventures, Felix Capital, TriplePoint Capital

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SellerX FAQ

How many employees does SellerX have?

SellerX has about 149 employees, up 1.4% over the 3 months to Jun 2025.

What is SellerX's revenue per employee?

SellerX makes about $2.8M in revenue per employee, based on $417.4M annual revenue and 149 employees.

How much funding has SellerX raised?

SellerX has raised $1.08B in total funding.

Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.