eyes more

Eyes+More is a European optical retail chain founded in 2005 in the Netherlands by experienced eyewear professionals Eric Ezendam and Ad Mathijssen. The company operates over 170 stores across Germany, the Netherlands, Belgium, and Austria, with a significant focus on the German market, which accounts for 75% of its sales. Headquartered in Hamburg, Eyes+More was acquired by Hans Anders in 2018 after a previous investment from Vendis Capital. The company specializes in value-for-money prescription eyewear and sunglasses, offering a wide selection of 800-1,000 fashionable frames at transparent all-inclusive prices. Their product range includes various lens options, such as scratch-resistant and super non-reflective lenses. Eyes+More aims to make eyewear accessible and affordable, appealing to cost-conscious consumers and emphasizing eyewear as fashion accessories. The company has seen rapid growth through new store openings, particularly in Germany, and has a loyal customer base attracted by its commitment to price transparency and service quality.