flaconi

flaconi is a Berlin-based e-commerce company specializing in premium beauty products. Founded in 2011, it operates as a pure online player, offering a wide range of items including fragrances, skincare, makeup, and haircare. The company employs around 450–470 staff and generates significant revenue, with figures reported between €389 million and $31.7 million. CEO Bastian Siebers leads the company, focusing on innovation and customer-centric growth. The company features a user-friendly online retail platform that provides detailed product information and customer reviews. It also operates a 28,000 m² logistics center in Halle (Saale) to efficiently manage high order volumes. Additionally, flaconi has a concept store in Berlin-Mitte, where customers can receive personalized beauty consultations and salon services. This blend of online convenience and in-person expertise enhances the shopping experience for beauty-conscious consumers.