RetailMeNot

RetailMeNot, founded in 2006 and based in Austin, Texas, is a prominent digital savings platform that connects consumers with retailers through coupons, promo codes, and deals. Originally named Poulpeo, the company rebranded to RetailMeNot in 2013 after acquiring the domain RetailMeNot.com. It became publicly traded in 2013 and was acquired by Harland Clarke Holdings (now Vericast) in 2017. The platform offers a performance-based model, providing digital coupons, promo codes, sales alerts, and gift cards across various categories, including clothing, electronics, food, and travel. RetailMeNot enhances user engagement through mobile integration, allowing for geofencing and real-time notifications for in-store savings. With over 3,600 retail partners, the platform drives performance-based results, earning commissions when users redeem offers. RetailMeNot has seen over 1 billion visits, helping users save billions annually.