Pepperfry

Pepperfry is India’s leading online marketplace for furniture and home decor, founded in 2012 by Ambareesh Murty and Ashish Shah. Based in Mumbai, the company operates as a managed marketplace, combining e-commerce with omnichannel retail to serve over 7.5 million users across more than 500 cities. With significant backing from investors like Bertelsmann and Goldman Sachs, Pepperfry has raised $239 million in funding. The company offers a wide range of over 50,000 products, including furniture such as sofas and beds, home decor items like lighting and wall art, kitchen essentials, and lifestyle accessories. Customers can shop online or visit Pepperfry Studios in cities like Mumbai and Bangalore for hands-on product exploration and design consultations. The company emphasizes high-quality, durable products at competitive prices, providing personalized design advice and flexible payment options to enhance the shopping experience.