CityMall

CityMall is a social commerce and e-commerce platform founded in 2019 and based in Haryana, India. It aims to serve the 200-300 million new-to-internet users in smaller cities, towns, and villages across India, often referred to as "Bharat." The company focuses on bridging the digital divide by enabling these users to access online commerce through a community-led model. The platform operates by empowering community leaders who facilitate customer acquisition, localized sales, and last-mile logistics. CityMall offers a range of products, including grocery items, fresh and packaged fast-moving consumer goods (FMCG), electronics, fashion, and home and kitchen products. It also plans to expand into beauty and accessories. By leveraging familiar platforms like WhatsApp for virtual stores, CityMall makes online shopping accessible and addresses challenges such as trust and credit availability in underserved markets. The company is backed by several prominent venture capital firms and employs around 973 people.