ABOUT YOU

ABOUT YOU SE & Co. KG is a prominent German online fashion retailer based in Hamburg, established in 2014 as a subsidiary of the Otto Group. The company operates in 28 European countries and is recognized as one of the largest online retailers for fashion and lifestyle, boasting over 13 million active customers and a diverse assortment of around 750,000 items from nearly 4,000 brands. The company focuses on delivering a personalized shopping experience, especially through its award-winning app and website. Its offerings primarily target fashion-conscious consumers, with a strong emphasis on women's fashion trends. ABOUT YOU operates through two main business units: a Business-to-Consumer (B2C) online fashion store that enhances customer engagement through influencer marketing and personalization technologies, and a Business-to-Business (B2B) platform, SCAYLE GmbH, which provides a cloud-based enterprise shop system to other brands and retailers. In the fiscal year 2024/2025, ABOUT YOU reported revenues of approximately EUR 2.0 billion, reflecting its strong market presence. The company has received several industry awards for its customer experience and innovative webshop infrastructure. In 2025, ABOUT YOU was acquired by Zalando SE, further enhancing its corporate structure.