Mavrck

Mavrck, founded in 2014 by Lyle Stevens and Sean Naegeli, is a technology company based in Massachusetts that specializes in influencer marketing solutions. The company offers a software-as-a-service (SaaS) platform designed to streamline influencer discovery, campaign management, and performance tracking. Mavrck connects brands and media companies with over 3 million influencers globally, enabling marketers to engage with both macro- and micro-influencers to create various types of sponsored content. The platform includes features like the Influencer Index, a directory of contactable influencers, and recommendation engines that utilize historical data to match brands with suitable creators. Mavrck serves over 500 brands and 5,000 marketers, reaching more than 240 million consumers. The company has received numerous industry accolades, including recognition from the Shorty Awards and Digiday, and was named a leader in influencer marketing platforms by Forrester Research. In January 2024, Mavrck rebranded to Later Influence™ to reflect its evolving vision.