Swayable

Swayable is a technology company based in New York, founded in 2018 by James Slezak. The company specializes in predicting consumer opinion and measuring the impact of media content before campaigns are launched. Using causal artificial intelligence, Swayable provides insights into how effectively media content can change opinions, helping clients understand which messages drive demand and influence behaviors. Swayable offers a research technology platform that delivers consumer insights grounded in scientific methods, often within 24 hours. Their services include Persuasion Intelligence, which measures how ads and messages will perform, Content Impact Analysis to identify effective narratives, and Rapid Consumer Insights for fast feedback to inform campaign strategies. The company primarily serves major brands and advocacy organizations, including notable clients like Nike, to optimize their messaging and advertising strategies. Swayable operates with a hybrid work model and emphasizes diversity and inclusion in its hiring practices.