LawnStarter

LawnStarter is an on-demand lawn care and outdoor services platform that connects homeowners with professional service providers through its website and mobile app. Founded in 2013 and based in Austin, the company serves over 500,000 customers across more than 500 cities in the United States. LawnStarter achieved profitability in 2023, marking a decade of operation with significant year-over-year revenue growth. The platform operates as a SaaS model, matching consumers with lawn and outdoor service professionals. It supports independent service providers, known as "LawnTrepreneurs," by offering business management tools. LawnStarter provides over 30 outdoor services, including lawn mowing, fertilization, tree care, landscaping, and pest control. The company has also expanded into home service websites to connect customers with local professionals, launching eight new service websites in 2023 and acquiring HomeGnome.com. LawnStarter prioritizes customer satisfaction with its Done Right Guarantee, which ensures re-service or a full refund if customers are not satisfied. The platform has received over 2.5 million 5-star reviews, reflecting its commitment to quality service.