Guideline

Guideline is a financial services company based in California that specializes in affordable, automated 401(k) retirement plans for small businesses and their employees. Founded by CEO Kevin Busque, the company aims to simplify retirement planning by addressing the complexities and high fees often associated with traditional 401(k) options. Guideline offers transparent pricing with low monthly fees and automatic enrollment features to enhance employee participation in retirement savings. The company provides fully bundled 401(k) plans, including traditional, Roth, and safe harbor options, with pricing starting at $39 per month plus $4 per active employee. Guideline integrates seamlessly with major payroll providers, automating contribution processing and reducing administrative tasks. Participants can choose from managed portfolios or create custom portfolios using low-cost index funds. Guideline also offers compliance support, handles IRS reporting, and features an award-winning mobile app for easy management of retirement plans. The company serves small to medium-sized businesses and supports financial professionals through its Guideline Pro platform.