Grailed

Grailed is an online marketplace that specializes in secondhand luxury, streetwear, and vintage menswear. Founded in 2013 by Arun Gupta, the platform has established itself as a key player in peer-to-peer fashion resale. Grailed emphasizes community engagement and accessibility to high-end apparel, featuring a curated selection of rare items from renowned brands like Raf Simons, Supreme, Gucci, Balenciaga, and Prada. In addition to its menswear offerings, Grailed launched a sister platform called Heroine in 2017, which focuses on womenswear. The marketplace caters to fashion enthusiasts, collectors, and high-profile users, providing a streamlined selling interface and fostering a fashion-literate community through editorial content. Acquired by GOAT in October 2022, Grailed continues to serve a global audience of engaged buyers and sellers.