Curated

Curated is an online shopping platform based in San Francisco, California, founded in 2017 by a team with backgrounds at LinkedIn and Facebook. The company connects customers with knowledgeable human experts who provide personalized advice for high-consideration purchases, including outdoor sports equipment, travel experiences, and jewelry. This expert-driven approach simplifies complex buying decisions by offering tailored guidance and answering customer questions. The platform allows customers to engage with experts through chat, text, or email, ensuring a collaborative shopping experience. Curated has successfully connected over one million customers with experts, who maintain an impressive average rating of 4.9 out of 5. The service is free to use, with customers only paying for their purchases, and they can tip experts directly, with all tips going to the experts. Curated focuses on quality recommendations rather than traditional inventory, emphasizing personalized service and expert curation in its e-commerce model.