DISQO

DISQO is an advertising measurement and audience insights platform based in Glendale, California. Founded in 2015, the company focuses on helping marketers, brands, agencies, and media companies understand the effectiveness of advertising across various channels. DISQO aims to create a trusted ad measurement platform that supports brand growth. The platform offers identity-based, cross-platform measurement capabilities that provide insights into brand and performance outcomes. It measures factors such as awareness, consideration, and purchase intent, as well as branded search and site visits. DISQO employs a consistent methodology across all channels, ensuring accurate comparisons of media performance. The platform captures ad exposure through various methods, including programmatic tags and AI-powered technology, allowing for real-time results and continuous campaign monitoring. DISQO serves a diverse range of clients, including brands looking to optimize media tactics, advertising agencies, media companies, and research firms. The company also provides free brand lift measurement for media companies and access to a large, opt-in consumer audience for research purposes.