Diageo

Diageo plc is a British multinational alcoholic beverage company based in London, formed in 1997 from the merger of Guinness and Grand Metropolitan. It is a global leader in the beverage industry, known for its extensive portfolio of spirits and beer brands. Diageo produces about 40% of all Scotch whisky worldwide and operates from 132 sites globally. The company owns over 24 Scotch whisky brands, including Johnnie Walker and J&B, as well as major spirits like Smirnoff vodka, Baileys Irish Cream, and Captain Morgan rum. Diageo also produces Guinness, one of the most recognized stout beers. Recently, it has expanded into the non-alcoholic spirits market with acquisitions like Seedlip and Ritual Zero Proof. Diageo emphasizes sustainability and operational efficiency, focusing on its core alcoholic beverage business while adapting to changing consumer preferences through e-commerce and innovation.