Deserve

Deserve is a fintech company founded in 2013 that offers a mobile-first, cloud-native credit card platform. This platform is designed to help partners quickly launch and manage credit card programs, focusing on providing fair access to credit for millennials and Gen Z consumers. Deserve utilizes machine learning and alternative data to support financial independence through personalized credit products. The company provides a range of services, including white-label and co-branded credit card programs, a commercial credit card platform for banks and B2B companies, and features like payment processing, rewards programs, and advanced underwriting capabilities. Deserve's architecture allows for seamless integration and customization, catering to financial institutions, fintech companies, universities, and modern consumer brands. The company is recognized for its strong security and compliance standards, holding various certifications. Recently, Deserve signed an agreement for its technology platform to be acquired by Intuit, indicating its strategic growth in the fintech space.