Kinetic Advantage

Kinetic Advantage is an independent floorplan financing company based in Carmel, Indiana. It specializes in providing comprehensive inventory financing solutions tailored for independent used car dealerships. Founded by industry veterans, the company is committed to empowering dealers with flexible financing options that support their growth and success. With a team of approximately 122 employees, Kinetic Advantage reported revenues of around $56.7 million. The leadership includes CEO Marty McFarland and President & COO Brian Geitner, both of whom bring extensive experience in automotive finance. The company emphasizes innovation and collaboration, aiming to be a trusted partner for its clients. Kinetic Advantage offers floorplan financing solutions that provide up to 100% financing on dealership inventory with flexible terms of up to 180 days. They connect dealers to over 900 digital and physical auto auctions nationwide, enhancing inventory sourcing. Their technology allows dealers to manage auction data, track inventory metrics, and access detailed reporting, all while ensuring a seamless user experience and local support.