HFD

HFD, formerly known as Healthcare Finance Direct, is a fintech platform based in Bakersfield, California, that specializes in patient financing solutions for elective healthcare procedures. Founded in 2009, HFD aims to enhance healthcare accessibility by offering flexible, pay-over-time financing options. The company was acquired by the Johnson family in 2016, who have since focused on expanding its reach and refining its technology-driven approach. HFD provides tailored financing programs across various specialties, including dental, orthodontics, cosmetic procedures, vision care, audiology, and veterinary services. Its proprietary underwriting process allows for credit-inclusive approval, enabling nearly 100% of applicants to secure financing. The platform offers a unified workflow for healthcare providers, streamlining the process of originating, underwriting, servicing, and monetizing patient financing. HFD partners with over 2,500 providers nationwide and has recently secured significant investment to further expand its lending capabilities. Under the leadership of CEO Tyler Johnson, HFD continues to innovate in healthcare consumer lending, focusing on removing financial barriers for patients while supporting healthcare providers.