ANINE BING

ANINE BING is a global fashion house founded in 2012 by Anine Bing and Nicolai Bing. The brand combines Scandinavian simplicity with American energy to create modern wardrobe essentials for women. It began in a garage in Silver Lake, Los Angeles, with a small collection of jeans, T-shirts, leather boots, and a signature jacket, and has since grown into a successful fashion brand valued at over $50 million. The company offers a variety of products, including luxurious staples, wardrobe basics, statement pieces, leather jackets, silk blouses, and signature denim. All items are designed in their Los Angeles studio and manufactured globally, focusing on premium quality and timeless style. ANINE BING operates a robust ecommerce platform and has expanded into physical retail locations in major cities worldwide, along with a network of over 500 wholesale partners. The brand emphasizes women's empowerment, with initiatives like the "Mentor Moments" program led by Anine Bing. ANINE BING appeals to modern, style-conscious women who appreciate a blend of minimalism and casual sophistication in their fashion choices.