Authentic Brands Group

Authentic Brands Group (ABG) is a prominent global brand development, management, and licensing company based in New York City. Founded in 2010 by Jamie Salter, ABG specializes in acquiring and repositioning iconic sports, lifestyle, and entertainment brands for sustained growth. The company partners with top-tier operators to enhance these brands through effective storytelling and marketing. ABG manages a diverse portfolio of over 50 global brands, including well-known names like Juicy Couture, Forever 21, Reebok, and Marilyn Monroe®. Its services encompass brand licensing, management, and marketing, allowing partner companies to operate retail stores, e-commerce platforms, and wholesale distribution channels worldwide. With a significant global presence, ABG operates more than 29,000 stores and has a reach in over 150 countries, generating approximately $32 billion in annual retail sales. The company engages a wide demographic, appealing to various market segments from mass-market fashion to premium and luxury consumers.