Addi

Addi is a fintech company based in Bogotá, Colombia, founded in 2018 and led by CEO Santiago Suarez. The company focuses on providing credit and banking solutions to enhance digital commerce in Latin America, with a strong emphasis on financial inclusion for underserved populations. Addi aims to empower users to shop digitally by offering a fast and flexible checkout experience, allowing customers to choose their payment methods and get approved for credit in under two minutes. The core product of Addi is point-of-sale financing, which offers consumers affordable and straightforward credit at the time of purchase. Customers can apply for credit using just their ID and phone number, with quick underwriting decisions made through a proprietary credit scoring algorithm. This innovative approach rewards borrowers with good credit history by providing lower rates. Addi's platform is integrated into over 200 retail stores, making transparent and affordable credit options accessible to thousands of customers across the region.