ada

Ada is an AI-powered customer service automation company based in Toronto, Canada, founded in 2016 by Mike Murchison and David Hariri. The company specializes in automating customer support interactions through its comprehensive AI-first platform, which enhances efficiency and customer satisfaction across various communication channels. Ada's platform includes AI chatbots for messaging on websites, mobile apps, SMS, and social media, as well as a voice solution that uses generative AI for handling phone support calls. It also automates email responses to streamline customer support processes. Central to Ada's technology is the Reasoning Engine™, which utilizes natural language processing and large language models to accurately understand and respond to customer inquiries. The platform supports a customizable knowledge base and offers performance analytics to optimize service delivery. With over 350 customers in sectors like e-commerce, financial services, healthcare, and technology, Ada has gained recognition for its rapid growth and innovation in the AI customer service space. The company has secured significant venture capital funding, positioning it as a leading player in the market.