Plusgrade

Plusgrade is a global technology company founded in 2009 by Ken Harris, headquartered in Montreal, Canada. The company specializes in optimizing ancillary revenue for the travel and hospitality industries. Plusgrade's mission is to help airlines, hotels, cruise lines, and other service providers generate new revenue streams while enhancing customer experiences through innovative upselling and upgrade solutions. The company offers a range of services, including an upgrade bidding platform that allows travelers to bid for premium seat upgrades, as well as tools like Seat Blocker and SpeedPass to improve traveler convenience. Plusgrade also provides hospitality solutions through its Plusgrade Hospitality division, which helps hotels maximize revenue. Following its acquisition of Points in 2022, Plusgrade expanded into loyalty commerce, integrating various revenue sources to benefit travel businesses worldwide. With over 250 clients globally, including more than 200 airlines, Plusgrade is recognized as a leader in the travel technology sector.