Acorns

Acorns is a financial technology company based in Irvine, California, that specializes in micro-investing and robo-advisory services. Founded in 2012, Acorns aims to make investing accessible for everyday consumers through its mobile app, which launched in 2014. The platform automates investing by rounding up users' purchases to the nearest dollar and investing the spare change into diversified portfolios of ETFs designed for long-term growth. Acorns offers a variety of financial products, including personal investing accounts, retirement accounts, an all-digital checking account, custodial investment accounts for children, and a cashback rewards program. The company targets everyday Americans, particularly those new to investing or preferring a hands-off approach. With a mission to empower individuals to take control of their financial futures, Acorns has grown to serve millions of users and has helped them save and invest over $20 billion.