Zefr

Zefr is a data and technology company based in Marina del Rey, California, specializing in AI-powered solutions for responsible marketing and brand safety in video advertising. Founded in 2009, Zefr operates multiple offices across the US and internationally, employing around 200-500 people. The company has raised approximately $69.8 million in funding and generates an estimated $91.8 million in revenue. Zefr offers a SaaS platform that focuses on cross-platform brand suitability for video content. Its core technology, Cognition AI, provides video-level transparency and dynamic targeting through semantic analysis. The platform supports various brand safety measures and integrates with major technologies like AWS and Google Cloud. Zefr also provides managed media services, ensuring effective ad operations and measurement. The company partners with platforms like YouTube and Facebook, serving brands and agencies looking to optimize their video advertising strategies.