YETI

YETI is an American outdoor recreation company founded in 2006 by brothers Roy and Ryan Seiders in Driftwood, Texas, with its headquarters in Austin. The company specializes in high-performance outdoor gear designed for durability in rugged environments. YETI aims to create products that "last for generations," allowing outdoor enthusiasts to enjoy their adventures longer. YETI offers a range of products, including hard coolers like the Tundra series, which features rotomolded construction and industry-leading ice retention. Their drinkware includes vacuum-insulated stainless steel ramblers and tumblers. The company also provides soft coolers, portable bags, and various outdoor accessories such as camp chairs and dog bowls. YETI's products are known for their extreme durability and are targeted at serious outdoor enthusiasts, including anglers, hunters, and adventure travelers. The brand has evolved from selling directly at Texas outdoor events to operating globally, maintaining a strong commitment to outdoor culture and conservation initiatives.