Congo Brands

Congo Brands is a product development and consumer packaged goods (CPG) company based in Louisville, Kentucky. Founded in 2014, the company aims to innovate the CPG landscape by creating brands that connect with modern consumers. It collaborates with influential creators and entrepreneurs to develop brands that incorporate authentic voices and communities. The company has a diverse portfolio of brands, primarily in wellness, fitness nutrition, and beverages. Notable brands include Alani Nu, a wellness and fitness nutrition brand known for its popular products like Alani Nu Energy, and PRIME Hydration, a rapidly growing sports drink co-founded by influencers Logan Paul and KSI. Congo Brands also includes 3D Energy and other emerging brands, showcasing its commitment to innovation in the beverage and supplement markets. Congo Brands operates as both a supplier and distributor, maintaining strong relationships with major retailers such as Walmart and 7-Eleven. With over 650 employees, the company has experienced significant growth, establishing itself as a national player in the CPG industry.