YEMA

YEMA is a Mexico-based e-commerce startup and the first conscious supermarket in the country. Founded in February 2019, YEMA specializes in delivering healthy, sustainable, and mindful lifestyle products. The company operates in the grocery delivery market, offering a curated selection of food, personal care, and home products that emphasize natural, vegan, gluten-free, organic, and eco-friendly attributes. YEMA's direct-to-consumer model allows customers to order products online and receive fast delivery, with options for 90 minutes within Mexico City and 7 to 10 days nationwide. The company manages its own food and skincare brands, collaborating with local organic farmers and producers to ensure fair wages and transparent labeling. YEMA's skincare line is cruelty-free and environmentally conscious, aligning with several United Nations Sustainable Development Goals. With a focus on quality and customer satisfaction, YEMA has received positive feedback from customers and employs about 37 people, generating revenues around $6.7 million.