WPP Media

WPP Media is a global media business and collective, part of WPP plc, headquartered in New York. Formerly known as GroupM, it rebranded in May 2025 and is recognized as one of the largest media buying and planning agencies worldwide. WPP Media operates across Asia, Australia, North America, and the EMEA region, focusing on delivering innovative media solutions tailored for the AI era. The company offers a wide range of services, including media buying and planning, AI-enabled media solutions, and integrated media ecosystems. Its flagship platform, Open Media Studio, supports end-to-end campaign management, while WPP Open enhances marketing performance through an intelligent marketing system. WPP Media also emphasizes data, measurement, and analytics to optimize media investments and drive business outcomes. With a team of over 40,000 experts managing more than $65 billion in media spend, WPP Media serves many of the world's leading brands, leveraging advanced technology and creative strategies to foster growth.