WPP

WPP is a British multinational communications and advertising holding company based in London. Originally founded in 1971 as Wire and Plastic Products Ltd., the company transitioned to a marketing services group in the mid-1980s under the leadership of Sir Martin Sorrell. Today, WPP is recognized as a leading provider of communications services, employing around 400 central staff across major cities like London, New York, Shanghai, and Singapore. WPP offers a wide range of services, including advertising, media investment management, data investment management, public relations, brand consulting, and healthcare communications. The company has made significant strides in digital marketing and eCommerce, and it operates various subsidiaries, such as The Kantar Group, which focuses on research. WPP has received numerous accolades for its effectiveness and creativity in the industry, including being named Holding Company of the Year at Cannes Lions for seven consecutive years through 2017.