Wish

Wish is a San Francisco-based e-commerce platform founded in 2010 by Piotr Szulczewski. Initially launched as a wishlist app, it transitioned to a direct-to-consumer marketplace in 2013, connecting buyers with international merchants, particularly from China. Wish ranks among the top three largest e-commerce marketplaces in the U.S., offering over 300 million items across various categories, including electronics, fashion, home goods, and accessories. The platform features algorithm-driven recommendations that personalize product suggestions for users. It frequently offers discounts, promotions, and gamified shopping experiences. By linking buyers directly to manufacturers, Wish provides lower prices and a budget-friendly shopping experience. The company has gained visibility through global marketing campaigns and strategic partnerships, including collaborations with high-profile athletes and the NBA's Los Angeles Lakers.