WGSN

WGSN, founded in 1998, is a global leader in trend forecasting for consumer and product design. The company combines expert analysis with data science to help brands identify and leverage emerging trends across various sectors, including fashion and technology. WGSN revolutionized the fashion industry by replacing traditional trend books with a dynamic digital platform, providing actionable insights that drive innovation and commercial success. WGSN offers a range of services, including trend forecasting, catwalk analysis, market intelligence, and data-driven tools. Their digital subscriptions provide access to real-time trend reports, color forecasts, and material innovation guides. Additionally, WGSN offers consulting services for product development and brand positioning, along with educational resources like workshops and trend briefings. The company collaborates with global brands, helping them adapt strategies to meet evolving consumer demands. In February 2024, WGSN was acquired by Apax Partners to enhance its AI-driven forecasting capabilities and expand its global reach.