King

King.com Limited is a Swedish video game developer and publisher known for its social games, particularly the popular title *Candy Crush Saga*, launched in 2012. The company is headquartered in Stockholm and London, with incorporation in St. Julian's, Malta. King operates under the freemium model, allowing players to enjoy games for free while offering in-app purchases. As a subsidiary of Activision Blizzard since February 2016, King continues to function independently within the Microsoft Gaming division following Microsoft's acquisition of Activision Blizzard in October 2023. The company focuses on developing and publishing engaging social and casual games for mobile and cross-platform users, appealing to a wide demographic of casual gamers globally. King employs around 2,000 people and is led by President Todd Green and Chairman Gerhard Florin.