Wattbike

Wattbike is a British fitness technology company founded in 2007 by former world champion rower Ian Wilson and British Cycling. Based in West Bridgford, UK, Wattbike specializes in high-performance indoor cycling solutions that integrate patented technology with data-driven training platforms. The company gained significant traction during the COVID-19 pandemic, securing an £11.5 million investment in 2020 to enhance its global presence. Wattbike offers a range of products, including the Wattbike Atom, a smart indoor bike with electromagnetic resistance and real-time performance metrics, and the Atom Next Generation, which focuses on user experience. The Nucleus model is designed for commercial use in gyms, while the Wattbike Hub provides detailed performance analytics. The company also delivers elite training solutions for professional athletes and teams, personalized home fitness plans, and partnerships with gyms to facilitate group classes and individual training. Wattbike's innovative technology and focus on scientific accuracy position it as a leader in the premium indoor cycling market.