Transa Backpacking AG

Transa Backpacking AG is a prominent Swiss company that specializes in high-quality travel, outdoor, and cycling equipment. Founded in 1977, it has a strong presence in the German-speaking regions of Switzerland and employs around 500 passionate individuals. The company operates six physical stores in cities such as Basel, Bern, and Zurich, along with two outlet stores and a specialized shop in Zermatt. With a product range of approximately 42,000 items from about 550 brands, Transa focuses on durability, sustainability, and authenticity. They offer expert consulting and customer service to help customers select the right gear for their adventures. Additional services include a repair shop in Zurich and a travel literature section in select stores. Transa promotes an active outdoor lifestyle with the motto "Raus. Aber richtig." (Outside. But properly.) and provides a free customer card, the TransaCard, to enhance the shopping experience. The company utilizes advanced retail software to optimize operations and ensure efficient customer service.